Combining local real estate expertise with Lifestyle Marketing
Buying or selling your high-value home can be a complex process. Allow us to help you maximize the sale of your home through creative, compelling, personalized and targeted marketing strategies, which allow us to showcase your home to a broader audience than anyone else in Ottawa.
What is Lifestyle Marketing?
Your home has a story to tell. Our unique way of sharing that story creates an effective and emotional connection that engages buyers and helps them envision themselves living in your home. It works because it is focused, sophisticated, tailored and personal, sharing the lifestyle of your home using actors, music and clever cinematography that is so much more than a virtual tour.
We use storytelling to create those strong emotional connections with buyers to keep them interested and propel them to reach out to us to introduce them to your home. Our lifestyle videos include storylines to ensure viewers are captivated and engaged for longer periods of time, while our target marketing strategies take on the job of showcasing your listing to such audiences as many times as possible so your home can stay top of mind.
Behind the scenes, we track the performance of our ads to see what kind of results we are achieving. We then use "A/B testing" to learn even more about what targeting options are working the best and tweak our creative approach and ads as needed to speak more directly to your target audience.
Through our approach, we've been able to set benchmarks in Ottawa including:
Most expensive condo at 1000 Wellington Street.
Most expensive home in Ottawa outside of Rockcliffe Park and Rothwell Heights at 621 Echo Drive.
Most expensive semi-detached home with under 20 feet of frontage in Ottawa at 287 Dovercourt Avenue (this home also was not listed on Realtor.ca).
Most expensive semi-detached home in Old Ottawa East at 172 McGillivray Street.
Most expensive rear unit at Kings Landing Private, off the Rideau Canal.
Most expensive home in all Kanata, Carp and Stitsville sold virtually at 33 Marchbrook.
Why Lifestyle Homes Ottawa?
We have the unique ability to extend to home sellers quality and personalized service that our clients have trusted for many years. We are in the business of exceeding expectations. Almost 97% of our clients come to us through referrals, which speaks to our 100% client satisfaction level (based on feedback, google reviews, Facebook, LinkedIn, etc).
We combine our storytelling approach with a full-service philosophy, friendly yet professional style and superior attention to detail so that you benefit from a boutique experience that pampers you through the process. We are confident that you will not regret selling your home with us.
"Extraordinary homes deserve exceptional marketing."
- Jenniffer Alvarenga
The successful sale of a home or property begins with the right salesperson. We've made that selection process easier for you. Agents working on our team must exceed our uncompromising standards based on trust, quality, discretion, and excellence. Your experience is our priority.
Global Access. Local Expertise.
Thanks to our affiliation to the largest RE/MAX brokerage in Canada
— RE/MAX Hallmark Realty Group Brokerage— we offer an incomparable level of tailored service and global visibility. Our unparalleled reach—and our established connections—can help find the right buyer for your home, whether they are halfway around the world or living right next door.
Specializing in Lifestyle Homes
We focus exclusively on lifestyle residential real estate and hold numerous records for top property sales in city. By choosing us for your real estate needs, you can be confident that you are working with a team that has earned its place in the Ottawa luxury real estate arena. Every home has a story, let us be the ones sharing yours.
Start your home selling journey with us.
Experience more. Whether you’re selling your luxury home for the first time or have sold numerous homes, let us guide you and help you prepare, market, and successfully sell your home.
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